To quote a friend (who is an award winning and very successful digital agency creative director) who saw this photo: “We would have spent months and $50,000 to get that shot for a brand.” So there you go. Coca-Cola paid … Continue reading
In honor of its 8th birthday, last month Twitter set up the ability to find a user’s first tweet. If you are on Twitter, it is fun to see.
My first tweet:
Why on earth would it say “finally”?
Here’s why. Crystal clear. I had worked full-time at Jones Lang LaSalle in consulting until I had my fourth child. Stayed home. Had a fifth. “Worked” at home as a mom but stayed current on all things business, still loving startups, entrepreneurs, etc. In addition, I had a few board and advisory roles. In early 2010, before Google made their offer to buy Groupon, I literally drove down to 600 West Chicago Avenue to sit in Groupon’s lobby to see whether I’d be too “old” to work there! I could see that they were going to be big..and I was ready to go back to full-time work and be part of the changing landscape. I so vividly remember sitting with my old HP12C calculator trying to “back into” Groupon’s revenue model! To make a long story short, I ended up landing a job at Plum District, which satisfied my desire to be in a rapidly growing company and not hide – but rather benefit – from my experience as a mom.
What did “finally” mean back in January, 2011? Here’s what it meant:
I am finally back in the game.
I am finally rolling up my sleeves to jump back in to the crazy frenzy of a venture capital backed start-up in the newly developing space of “daily deals.”
I am finally going to embrace ‘all things social’ even if I have no idea what I am doing.
I am finally going to adapt to the “new” way of doing business: working remote, embracing every social tool required for “social selling” such as LinkedIn, Facebook, Twitter, Pinterest, mom blogging community, Twitter parties, social media contests, daily deals, etc; affiliate links; widgets, no phone calls (rather, schedule gmail invites via calendar), onboarding, echosign, docusign, the resumator, Salesforce, Chatter, Intacct, people as dispensable and peers hired and fired with very short runways, churn on steroids, blogging for Patch, manual pivot tables, ExactTarget, dashboards, Zendesk, webinars, stand-ups, all-hands, customer acquisition, screenshots, Compas, GAN (Google Affiliate Network), Radian6, Klout, social capital, gamification, data analytics, videos, and much more! Phew.
I jumped over the hurdle to get to the other side.
And it feels great.