What’s your name?
Rhymes with Harriet but with the sound of ‘J’.
But what is in a name? Everything. Yes. Everything.
Last week my husband returned from the dry cleaner elated because Julie, James and June said they would do anything to help repair his frayed pants because he is one of their “favorite customers.” Why? Well, I suspect it is because he is a really nice guy. Also, he is a good (paying!) customer. But that’s just not enough to make the “favorite customer” mark. The real reason? I truly believe it is because he took (and takes) the time to get to know names. Dry cleaners, doormen, repairmen, crossing guards – you name it: he takes the time to ask their name.
Can you even imagine how flattered I am when someone takes the time to not only ask my name but also remember it? I will tell you: it is meaningful. Very.
Become a “favorite customer.”
It’s all about the name.
Best part? It will cost you nothing.