How I Lost 25% of My Followers With One Tweet


I am a crazy voracious reader of pretty much anything – especially when it comes to my three favorite subjects: business, start-ups (particularly Chicago-based), and moms (after all, I do have five children.)

Saturday mornings are among my favorite mornings: I awake early and in the quiet of the home I read the Wall Street Journal (“WSJ”), New York Times, Chicago Tribune and Barrons.

I’ll be darned if I didn’t read an article in the WSJ entitled “Ivanka’s World” which was an interview of 31 year old Ivanka Trump.

By way of background, I do not watch much television. I do, however, watch The Apprentice. Shocking, but true. Even worse (or better) I let my kids watch the Apprentice! Why? Because the entire show is like a business school case study. The problems are real, the timing constraints are real and the ability to impact a brand is real. Regardless of whether one likes or detests Donald Trump, the actual business part of the show is really great. In addition, over the last few years I have come to marvel at the fact that Donald Trump managed to raise three seemingly nice and bright children in spite of their ridiculous and over-the-top upbringing. Clearly those kids were born with “silver spoons” which is the very reason I have come to admire and even be intrigued with the kids – especially Ivanka Trump. How would you like it if your father and his personal life is constant public knowledge AND he is mocked publicly? Ivanka seems to have beaten the negative PR with brains. She demonstrates her intelligence by giving excellent feedback to Apprentice teams and always delivers the message in an intelligent yet firm fashion. She was graduated from Wharton with a degree in business and has a fantastic job. Duh. But when I read about the fact that she is seemingly happily married, has an 18 month old, and cooks homemade dinner for her husband every Friday night, and manages to”unplug” from technology once a week, I was pretty impressed by her “normalcy.” Again, like or hate the Trumps, Ivanka could’ve sat back and eaten bon-bons. But she didn’t. She seems to be somewhat grounded amidst a fairly fancy world.

All of this brings me to the reason I tweeted the aforementioned Ivanka interview with the WSJ. And yes – you guessed it – within 10 hours I had lost 25% of my Twitter followers. Poof.

If I had to do it all over again, I would send that Tweet. If I cannot admire a young mother who is smart, grounded and successful REGARDLESS of her father’s personal choices, then who am I?